The age of telly INFO-tainment

After entertainment shows such as serials, reality shows, etc, it is the time for faith, food, fashion and health to shine as the most popular segments on televison. Mostly interactive, such innovative programmes are designed to stay connected with the viewers. Not just entertainment channels, even infotainment channels and regional news channel have been at the forefront with unique shows especially for women viewers. Bengaluru Chronicle reports.

“It is not only serials and reality shows which telly audience are attracted to. Yes, they are the main attraction, but there is a large percentage of the audience who turns on the TV when it comes to personal interests such as food, religion, sports, cookery show and the latest trends in fashion. This is why even the news channels and separate channels dedicated to such interests are growing in number,” says senior writer and film critic Subramanya Swamy.

Culinary shows such as Oggarane Dabbi, Paaka Shaale, Baaduta and so on have been telecast for a record time. Oggarane Dabbi which was hosted by Murali completed more than 1,000 episodes, and even Maharshi Vaani, an astrology-based show has been one of the popular ones running for a few years on Kannada television.

“It has become a norm for every channel to have a special segment for astrology-based shows. Faith and religious programmes attract women and senior citizens, and are game changers for the channels. Even Doordarshan, and regional channels have been dedicating a special segment for women with shows webbed around vocational activities which includes fashion, health and so on,” says Sharan, a writer and director.

In fact, health-related programmes and live interactions with renowned doctors and experts help viewers learn about diseases, he adds, saying that most of the channels are commercialising the process of interaction by promoting a certain health care and institution. 

“It is good to be aware of health issues. But one should not totally rely on what a doctor or an expert advises on TV. Though the programme makers tell them that they are just for information, and that they have to get it checked thoroughly with a doctor, many ignore such messages. It is always better to go get it checked in person,” says Dr. Naveen Gowda.


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